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Friday, March 15

Word of the day: launch


Definition of launch
verb

[with object]
  • set (a boat) in motion by pushing it or allowing it to roll into the water:the town’s lifeboat was launched to rescue the fishermen
  • set (a newly built ship or boat) afloat for the first time with an official ceremony:the ship was launched in 1843 by Prince Albert
  • send (a missile, satellite, or spacecraft) on its course:they launched two Scud missiles
  • [with object and adverbial of direction] hurl (something) forcefully:a chair was launched at him
  • [with adverbial of direction] (launch oneself) make a sudden energetic movement:I launched myself out of bed
  • utter (criticism or a threat) vehemently:he launched a biting attack on BBC chiefs
  • start or set in motion (an activity or enterprise):the government is to launch a £1.25 million publicity campaign
  • introduce (a new product or publication) to the public for the first time:two new Ford models are to be launched in the US next year

noun

  • an act or instance of launching something:the launch of a new campaign against drinking and driving
  • an occasion at which a new product or publication is introduced to the public:a book launch



Phrasal Verbs


launch into

begin (something) energetically and enthusiastically:he launched into a two-hour sales pitch

launch out

make a start on a new and challenging enterprise:she wasn’t brave enough to launch out by herself

Origin:

Middle English (in the sense 'hurl a missile, discharge with force'): from Anglo-Norman French launcher, variant of Old French lancier (see lance)

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